Unveiling the 2017 Audi Q2: A Sub-Compact Crossover SUV for Kenya's Growing Market
Unveiling the 2017 Audi Q2: A Sub-Compact Crossover SUV for Kenya's Growing Market

Unveiling the 2017 Audi Q2: A Sub-Compact Crossover SUV for Kenya’s Growing Market

June 16, 2023

Kenya’s automotive market has experienced a remarkable surge in recent years, reflecting the changing preferences and needs of consumers. As the demand for sub-compact crossover SUVs continues to rise, it becomes crucial to explore vehicles that cater specifically to Kenya’s market requirements.

In this blog, we unveil the 2017 Audi Q2, a sub-compact crossover SUV that embodies style, performance, and versatility, perfectly suited for Kenya’s growing market. With its sleek design, modern aesthetics, and dynamic capabilities, the Audi Q2 stands out as an impressive option for urban drivers. We delve into its fuel efficiency, compact size, advanced safety features, and stylish appeal, highlighting how the Audi Q2 addresses the unique needs and aspirations of Kenyan consumers.

Overview of the 2017 Audi Q2

The 2017 Audi Q2 is a sub-compact crossover SUV that combines cutting-edge technology, performance, and style in a compact package. With its sleek design and dynamic proportions, the Q2 exudes a sporty and modern appeal. It features Audi’s signature Single frame grille, sharp lines, and distinctive LED headlights, creating a striking visual presence on the road.

Under the Hood

Under the hood, the 2017 Audi Q2 offers a range of efficient and powerful engines. The petrol options include a 1.0-liter TFSI three-cylinder engine, a 1.4-liter TFSI four-cylinder engine, and a 2.0-liter TFSI four-cylinder engine. On the diesel side, there are 1.6-liter and 2.0-liter TDI engines available. These engines deliver impressive performance while maintaining fuel efficiency, making the Q2 suitable for both city driving and long journeys.

The 2017 Audi Q2 utilizes Audi’s renowned quattro all-wheel drive system, which provides enhanced traction and stability in various road conditions. This feature ensures optimal power distribution between the front and rear axles, allowing for a confident and controlled driving experience.

Inside the Cabin

Inside the cabin, the Q2 offers a spacious and luxurious environment. The high-quality materials, refined finishes, and attention to detail reflect Audi’s commitment to craftsmanship. The driver-focused cockpit features an intuitive layout, with easy access to controls and a clear view of the instrument cluster. The infotainment system integrates seamlessly with the Audi Virtual Cockpit, a 12.3-inch digital display that replaces traditional dials, providing customizable information and navigation.

Safety Features

Safety is a top priority in the Audi Q2. The vehicle is equipped with advanced safety features such as adaptive cruise control, lane departure warning, rearview camera, and automatic emergency braking. These technologies assist the driver in avoiding potential hazards and collisions, ensuring a safe and secure driving experience.

The compact size of the Q2 makes it ideal for navigating urban environments. With a length of around 4.19 meters and a tight turning radius, it offers excellent maneuverability in tight city streets and parking spaces. The raised ride height provides better visibility, giving the driver a commanding view of the road ahead.

Cargo Space

In terms of cargo space, the Q2 offers a versatile solution. The rear seats can be folded down to create a flat loading floor, expanding the already generous 405-liter trunk capacity. This flexibility allows for easy transportation of luggage, groceries, or other bulky items.

The 2017 Audi Q2 also incorporates a range of connectivity features to keep occupants entertained and connected. It offers Bluetooth connectivity, smartphone integration, and USB ports for seamless integration with mobile devices. Additionally, the Q2 is compatible with Audi’s MMI system, which includes navigation, music streaming, and voice command functionality.

Analyzing Kenya’s Automotive Market

Kenya’s automotive market is thriving, driven by urbanization, affordability, and government support. The demand for vehicles has increased as more people move to cities, requiring efficient transportation. Sub-compact crossover SUVs like the 2017 Audi Q2 have gained popularity due to their maneuverability and cargo space.

Affordability and accessible financing options have made car ownership more achievable. Kenya’s diverse landscapes and road conditions have also influenced the market, with a preference for vehicles capable of handling rough terrains. Government initiatives, such as reduced import duties, have stimulated demand and encouraged manufacturers to introduce a wider range of models.

Reputable international brands like Audi instill confidence in Kenyan consumers, known for their quality, performance, and advanced safety features. Kenya’s automotive market continues to evolve to meet the needs and preferences of consumers, promising a bright future for the industry.

Suitability of the Audi Q2 for Kenya’s Market

  1. Fuel Efficiency and Cost-effectiveness: The Audi Q2 incorporates efficient engine technologies that deliver excellent fuel economy. In a country where fuel costs can be a significant concern, the Q2’s economical performance is appealing to Kenyan consumers. Additionally, its maintenance and ownership costs are reasonably affordable, making it an attractive option for budget-conscious buyers.
  2. Compact Size for Urban Driving and Maneuverability: Navigating through Kenya’s bustling urban centers can be challenging. The Q2’s compact size and nimble handling make it well-suited for city driving, effortlessly maneuvering through traffic and tight parking spaces. Its elevated ride height provides better visibility, making it ideal for Kenya’s road conditions.
  3. Safety Features for Kenyan Road Conditions: Kenyan roads present unique challenges, and safety is a paramount concern. The Audi Q2 incorporates advanced safety features such as adaptive cruise control, lane departure warning, and blind-spot monitoring, ensuring enhanced driver and passenger safety. These features contribute to a confident and secure driving experience on Kenya’s diverse road network.
  4. Stylish Design and Appeal to Target Demographics: The Audi Q2’s contemporary design, sleek lines, and premium finishes appeal to Kenya’s discerning buyers. Its aesthetic appeal, combined with the prestigious Audi badge, attracts a wide range of consumers seeking a blend of style, sophistication, and versatility. The Q2’s customizable options allow buyers to tailor the vehicle to their preferences, reflecting individual lifestyles and tastes.

Pricing and Availability

The 2017 Audi Q2 is available in Kenya with a range of pricing options to suit different budgets and preferences. The base model, equipped with standard features, starts at Ksh 3,500,000. This price may vary depending on additional features, trim levels, and customization options selected.

For those seeking a more luxurious driving experience, the higher-end trim levels of the Audi Q2 offer premium features and enhanced performance. The mid-range trim, priced at Ksh 4,200,000, includes advanced safety technologies, upgraded audio systems, and additional comfort features.

Customers can also opt for the top-of-the-line trim, priced at Ksh 4,800,000, which boasts an array of cutting-edge features and state-of-the-art technology. This includes features such as a virtual cockpit, adaptive cruise control, and a panoramic sunroof.

To ensure availability, interested buyers can visit authorized Audi dealerships located in major cities across Kenya. The dealerships offer a comprehensive buying experience, including test drives, financing options, and after-sales services.


As Kenya’s automotive market continues to evolve, the demand for sub-compact crossover SUVs grows stronger. The 2017 Audi Q2 emerges as a standout option, catering to Kenya’s specific market needs. Its fuel efficiency, compact size, advanced safety features, and stylish design make it a compelling choice for urban drivers seeking a premium driving experience.

With positive customer reviews and a competitive pricing structure, the Audi Q2 is well-positioned to capture a significant share of Kenya’s growing market. As the future unfolds, sub-compact crossover SUVs like the Audi Q2 are poised to shape the landscape of Kenya’s automotive industry, offering style, performance, and versatility to meet the evolving demands of Kenyan consumers.

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